Chrysler/ Fiat’s new “500” will be sold only in urban cities

Fiat 500 (2007)

Image via Wikipedia

The 500 has a starting price of $15,500. The company plans to sell the model only in major urban markets, where most small cars are sold.

via Options Overload for Fiat’s 500 – WSJ.com. They are apparently targeting “creative class” consumers.

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