Creativity, Innovation and Infrastructure
December 1, 2010 3 Comments
Spokane lags in important infrastructure and cultural activities that put the area at a creative and innovation disadvantage: And innovation is really hard when you are on the trailing edge.
First, late infrastructure deployments put Spokane at a competitive disadvantage:
- Broad deployment of high speed Internet to most homes did not occur until about mid-decade (+ and -), half a decade behind major cities. And look at what’s happening in high speed Internet today – in other cities.
- Real 4G cellular will arrive in a year or three – after it arrives in the major and some not so major cities (it’s live in Yakima, Tri-Cities, Tacoma, Seattle and up to Bellingham).
- An Apple Store opened in 2010 and a Trader Joe’s in 2011. Until then, Spokane-residents could not see and learn what makes these retailers tick better than others. TJ’s has twice the profit per square foot of any other grocery store chain.
Second, the area lags contemporary “creative culture” phenomena which is an indicator of a missing “cool” factor. Some examples:
- The “flash mob” phenomena started in 2003 and was well along by 2006. Spokane’s first ever “flash mob”, a tiny group of students at Gonzaga, occurred on the GU campus in the fall of 2010 (video link, below).
- “Improv Everywhere” stages hilarious skits and musical comedy in public spaces, records many of them, and posts them on YouTube. These skits might involve a dozen people or thousands. IE began early in the decade – and as of late 2010, a group is trying to get underway in Spokane.
- The “lip dub” phenomena began a few years ago. In “lip dubs”, groups of people, often students, lip sync to a popular music song while dancing, walking and wandering around a public space (often a campus). A camera records the action in one long roving take. A church youth group did the first local lip dub in May of 2010; East Vally High School students staged the second in the fall of 2010.
- More examples of folk art, below. (And I have more examples than those I am using here.)
These are creative events that arise from creative people in creative communities. If you are familiar with these activities, the following links provide some hints!
Flash Mob Examples
If you do not know what a “flash mob” is, then look at these videos on YouTube:
Improv Everywhere Examples
Lip Dub Examples
- Shorewood lip dub – performed and recorded in reverse
- Suffolk University students (Boston)
- Church Youth Group (Spokane, May 2010)
- East Valley High School (Spokane, Oct 2010)
In Zombie Walks, large groups of people dress like Halloween zombies – but do so any time of the year – and show up in en masse in public places. Crazy? You bet. I stumbled in to this one last year:
Seattle Honk Fest West!
Honk Fest is a gathering of funky brass bands. Really funky. And percussionists too. And woodwinds. Dozens of bands come to Seattle from around North America to perform on the streets of Seattle.
48 Hour Film Festival
Spokane has its 48 hour film festival – very creative!!! The 48 hour film festival arrived in Spokane in 2006; the 48 hour film concept began elsewhere at least as early as 2001.
Spokane has professional arts too – like the Spokane Symphony. But that is normally status quo art and not leading edge art. We also have Bloomsday and Hoopfest and Lilac Festival and so on – all great and fun events but today they are tradition and mostly status quo – not enough rule breaking!
Infrastructure and creative culture in Spokane are too often on the wrong side of the curve making the innovation economy that GreaterSpokane and many of us want sort of tough to come by [See footnote].
You cannot be years behind and be a competitive world-class innovator (with some exceptions).
Richard Florida says Spokane has a “creative class” (see earlier post for issues with that) – but the reality is infrastructure and contemporary culture are always catching up.
It’s not just in infrastructure and culture. Have you seen a Spokane economic plan that talks about economic gardening or the link between economic growth and creativity also known as creative economies or creative growth? Me neither. These are the rage in local economic development planning – but not here yet.
It’s really hard to come up with something new and innovative when you are on the backside of the curve.
If you do not understand what that means and why that is important … I do not know what else to say.
Spotting leading edge problems that translate into business opportunities is hard when you are on the trailing edge and seeing old problems. Recently I observed a problem/opportunity in a local, large business and thought of a solution to solve the problem. After a bit of online reading, I found that the solution has already been built – 5 to 7 years ago! – and has been widely adopted in similar businesses on the west side of the state. As best I can tell, none of the local businesses (all large) in this sector in Spokane has adopted this innovative solution.
How do we move from the trailing edge to the leading edge?
Do we want to?
Many people who want to be on the leading edge have drifted away, leaving a community that is happy with the status quo and does not like change. There is research and quotes from influential people in the community, cited on this blog, that support that assertion. And, for example, I am in trouble for daring to ask these questions!
Do we want to be on the leading edge?
If the answer is no, Spokane will enjoy its growing government and health care services sector and transfer payments. This will provide a comfortable living to many but limits the upside that could be made possible by innovation. The local area will continue to plod along with its chronic poverty problem and low wage rates 20% (or worse) below the rest of the state for those not in government, health care and education.
If the answer is yes, then we need to create an environment where creativity is embraced, innovation is sought, and change is something we get excited about. None of our economic strategies address building a creative community. I do not mean “formal arts” – I mean the informal that invites participation and inspires creativity from everyone and creates a forward looking environment that encourages innovation.
Rather than yet another economic strategy saying the same thing as they’ve all said, making the same recommendations, and predicting that prosperity is just around the corner – how do we foster creativity, live a life of adventure and get excited by innovation? We can’t compete nationally or globally (except in some niche markets) unless we can create and innovate at the leading edge.
Is Spokane up to that?
How you answer determines whether Spokane’s economy continues its decades long slide where per capita income continues to fall relative to the growth of incomes elsewhere – or, whether Spokane develops a 21st century innovation-based economy or whether Spokane’s economy becomes increasingly reliant on government as an ever larger share of the economy.
Looking forward – we can repeat the last 30 years worth of economic plans or we can try some new approaches:
- Foster a creative culture
- Realistically address the infrastructure problems or accept the limitations they imply (stick with the health care theme?)
- Adopt creativity, innovation and economic gardening themes in future economic plans including a “startup weekend” concept adapted for the Spokane market.
- De-emphasize the marketing focus on low wages and low costs – that’s boasting that our competitive advantage is poverty. The last decade has shown that this is not a sustainable advantage.
- Avoid exaggerated marketing claims
- Recognize that the Spokane area and the State have largely dismantled support for high tech in Spokane and are now constructing support structures for biotech instead. With a few exceptions, the high tech cluster is extinct. It’s now all health care and bioscience – and an EWU study says we don’t have a bioscience cluster either. (Was abandoning 21st century tech the right path forward?)
- The 3 largest “clusters” are government, health care and education. The government and education sectors have not shown benefits from “clustering”, perhaps because they are monopolies. Health care, as distinct from health research, is also questionable as most of health care is devoid of price signaling to consumers. None of these are normal markets- clustering could make them more expensive and less efficient.
- Niche markets – and businesses that have a reason for being here – such as Itron as a spin off of Avista, or historical businesses, or which have family ties – seem to do best.
- And perhaps end our focus on pouring concrete.
Tomorrow – a satirical look at what this means 🙂
[Footnote: There are creative people in Spokane. There is innovative work done in Spokane. But on average and in the aggregate, we adopt trends more slowly and we get critical infrastructure late and this limits the creative and innovative ability of the average. To understand the Trader Joe’s mystique, I had to go elsewhere; to learn about an Apple Store, I had to go elsewhere. And to learn about the opportunities of high speed Internet and web 2.0? I didn’t learn about them because I had no access to them. I couldn’t get high speed Internet and learn what that meant for opportunities until about 2005-2006 when DSL and cable were finally made available.]