Local firms using blog comment spam in their marketing

Anyone who runs a blog knows about “comment spam”. These are fake comments and links set up to manipulate Google searches so that their business will appear higher up in the search results.

Google has used the number of links to a web site as a rough indicator as to how popular and useful a web site must then be. Companies hire “search engine optimization” consultants to come up with schemes to improve their ranking in Google’s search engine.

Several local companies are now comment spam bombing local web sites. Here is an example from the Rocky Mountain Chocolate Factory in Spokane Valley – this is what I see when comment spam is detected on this web site:

https://inlandnw.wordpress.com/2011/03/09/spokane-county-high-school-seniors-taking-the-sat/

Website : $6 for $12 Worth of Store-Made Sweets at Rocky Mountain Chocolate Factory in Spokane Valley – Daily Couponds (IP: 69.57.178.58 , gerbil.arvixe.com)
URL    : http://dailycouponds.com/2011/03/10/6-for-12-worth-of-store-made-sweets-at-rocky-mountain-chocolate-factory-in-spokane-valley/
Pingback excerpt:
[…] Spokane County High School Seniors Taking the SAT […]

The Rocky Mountain Chocolate Factory and other local firms should terminate their relationship with their SEO consultant and stop spamming. My guess is that they do not know or understand what their SEO consultant is doing and that this activity will harm their business reputation.

Spamming whether via email or comment spam is not a good way to improve a business reputation.  There is no contact information on the web site of dailycouponds.com – this is presumably a fake web site set up by the SEO/marketing person they have hired.

Updates: I may post additional examples of area businesses using spam to promote their businesses.  I suggest above, they may not realize that the online marketing business they hired is spamming their own customers. But with the daily assault I am beginning to think these local businesses may be doing so deliberately:

Website : $6 for Any Large Pizza at Papa John’s Pizza » Get your daily Groupon deals (IP: 98.126.52.115 , 98.126.52.115)
URL    : http://www.grouponia.com/posts/daily-deals/6-for-any-large-pizza-at-papa-johns-pizza
Pingback excerpt:
[…] FBI Raid Hells Angels Office in Spokane […]

Website : $5 for $10 Worth of Food and Drink at Twisp Cafe & Coffee House in Liberty Lake | KomiDaily (IP: 69.195.72.37 , 69-195-72-37.bluehost.com)
URL    : http://komidaily.com/2011/03/15/5-for-10-worth-of-food-and-drink-at-twisp-cafe-coffee-house-in-liberty-lake/
Pingback excerpt:
[…] Update: Major tech/manufacturing firms leave Spokane […]

Some older ones that appear in a slightly different format:

$30 for Two Hands-On Cooking and Mixology Classes at Two Cooks with Love Catering in Spokane Valley ($60 Value) » Get your daily Groupon deals
grouponia.com/posts/daily-deals/30-for-two-hands-…
98.126.52.115

Website : $5 for $10 Worth of Food and Drink at Twisp Cafe & Coffee House in Liberty Lake » Get your daily Groupon deals (IP: 98.126.52.115 , 98.126.52.115)
URL    : http://www.grouponia.com/posts/daily-deals/5-for-10-worth-of-food-and-drink-at-twisp-cafe-coffee-house-in-liberty-lake
Pingback excerpt:
[…] Update: Major tech/manufacturing firms leave Spokane […]

Website : $5 for $10 Worth of Sandwiches and Wraps at Smacky’s on Broadway in Spokane Valley – Koream Deals (IP: 69.57.178.58 , gerbil.arvixe.com)
URL    : http://koreamdeals.com/2011/03/17/5-for-10-worth-of-sandwiches-and-wraps-at-smackys-on-broadway-in-spokane-valley/
Pingback excerpt:
[…] FBI Raid Hells Angels Office in Spokane […]

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